| CODE-MBA 4321 TITLE: CONSUMER BEHAVIOR |
| Unit No. |
Unit Name |
Page No. |
| Index |
- |
- |
| Unit-1 |
Introduction to Consumer Behavior |
1-30 |
| Unit-2 |
Consumer Behavior Theories |
31-58 |
| Unit-3 |
Models of Consumer Behavior |
59-86 |
| Unit-4 |
ACulture and the Consumer Behavior |
87-118 |
| Unit-5 |
Subculture and the Consumer Behavior |
119-134 |
| Unit-6 |
Socialization, Reference Groups, and Social Change |
135-166 |
| Unit-7 |
Social Class and Buying Behavior |
167-198 |
| Unit-8 |
Consumer Behavior and Family |
199-228 |
| Unit-9 |
Learning: An Individual Influence on Consumer Behavior |
229-258 |
| Unit-10 |
Perception Affecting Consumer Behavior |
259-290 |
| Unit-11 |
Motivation and Personality Aspects of Consumer Behavior |
291-318 |
| Unit-12 |
Attitude Formation and Change Affection Consumer Behavior |
319-350 |
| Unit-13 |
Consumer Decision Processes |
351-376 |
| Cases |
-- |
377-391 |
